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We are a collection of teachers, educators, and students who all believe in the potential of every school, every teacher, and every student. We aim to use the power of video within schools and between schools to push mindsets, share best practices, and spark conversations that push educators to intentionally reflect on academic instruction and school wide culture.

What Is Our Framework?

Intro to 100%

Who Uses It

What Do We Do?

We believe video can be a game changer in closing gaps between schools by showing what's possible for all students. It helps us know how high the bar should be, and presents it in a way that challenges us to learn, grow and replicate.

Film Incredible Teachers & Schools.

We define 'incredible' by the results teachers get from their students. Consistently. By selecting high-performing schools, with proven student results, we are able to analyze the actions and mindsets that lead to these results.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minutes) video clips.

Replicate Awesome.

We know what's happening in these classrooms is not magic or luck. It's a product of hard work, critical thought, and disciplined reflection. Clips are tagged and organized in alignment with the Framework for 100%, making it easy for you to search and find the exact clips that will most benefit the growth of your teachers. In addition, brilliant teachers and experts have developed Professional Development Modules (or mini-courses) for us, providing teachers exactly the guidance they need for meaningful self study, reflection and practice that lead to effective implementation.

Framework For 100%

In order to maximize the impact of video captured from high performing schools, we recognize the importance of using a common language around best practices. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We have, however, tweaked in places we found names missing for common techniques we were seeing in the videos we collected. These tags are not limited to instruction, but extend to the five ‘Big Buckets’ that we consider essential for a school to become truly excellent.

Within each bucket we continue to narrow down skills so they become concrete, replicable, and teachable. This allows seemingly difficult and complex skills to be accessed by educators at all levels. Additionally, the Framework for 100% allows educators to strategically target smaller skills and videos within our large video library, that collectively will maximize growth for both teachers and leaders.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Real Heroes Work in America's Schools

Sep 1, 2014

Janice Smith

This past week a letter was published by EducationWeek, written by the parent of Ana Grace, one of the children killed at Sandy Hook last year.  The letter was written to teachers everywhere, and while this is a bit different than what we normally send in our Video of the Week emails, we felt it was a great letter of encouragement for all you superheroes out there in the first weeks of school.  But don't worry, we've included a video at the end with one of our favorite superheroes and an incredible example of what it looks like to set


Who's Running Your Classroom?

Aug 25, 2014

Janice Smith

At a conference several years ago one of the speakers completely revolutionized my thoughts on classroom communities and student ownership of them.*  He started by discussing communities from many years ago, when we didn't have giant superstores like Walmart and Target.  Instead, everything a community needed had to be produced within that community.  Food, services, products.  All of it came from the people living there.  While perhaps not as efficient or cheap as the way we do it now, it gave every member of the community a sense of belonging.  You couldn't survive without also developing a skill or talent


All Kinds of Joy

Aug 18, 2014

Janice Smith

After a full year of filming at some pretty incredible schools, you can imagine we have lots of favorite videos.  But when I tell you that this week's Video of the Week might be my all time favorite, I mean it.  Let me tell you why.


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