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We are a collection of teachers, educators, and students who all believe in the potential of every school, every teacher, and every student. We aim to use the power of video within schools and between schools to push mindsets, share best practices, and spark conversations that push educators to intentionally reflect on academic instruction and school wide culture.

What Is Our Framework?

Intro to 100%

Who Uses It

What Do We Do?

We believe video can be a game changer in closing gaps between schools by showing what's possible for all students. It helps us know how high the bar should be, and presents it in a way that challenges us to learn, grow and replicate.

Film Incredible Teachers & Schools.

We define 'incredible' by the results teachers get from their students. Consistently. By selecting high-performing schools, with proven student results, we are able to analyze the actions and mindsets that lead to these results.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minutes) video clips.

Replicate Awesome.

We know what's happening in these classrooms is not magic or luck. It's a product of hard work, critical thought, and disciplined reflection. Clips are tagged and organized in alignment with the Framework for 100%, making it easy for you to search and find the exact clips that will most benefit the growth of your teachers. In addition, brilliant teachers and experts have developed Professional Development Modules (or mini-courses) for us, providing teachers exactly the guidance they need for meaningful self study, reflection and practice that lead to effective implementation.

Framework For 100%

In order to maximize the impact of video captured from high performing schools, we recognize the importance of using a common language around best practices. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We have, however, tweaked in places we found names missing for common techniques we were seeing in the videos we collected. These tags are not limited to instruction, but extend to the five ‘Big Buckets’ that we consider essential for a school to become truly excellent.

Within each bucket we continue to narrow down skills so they become concrete, replicable, and teachable. This allows seemingly difficult and complex skills to be accessed by educators at all levels. Additionally, the Framework for 100% allows educators to strategically target smaller skills and videos within our large video library, that collectively will maximize growth for both teachers and leaders.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

The Importance of the Yankee Mindset

Jul 21, 2014

Janice Smith

Here we are, mid-July (and mid-baseball season).  In most cases we don't have students in our classrooms yet, though some of you lucky ones have already gotten to welcome them back for those first weeks of summer school. Either way, we're certainly all thinking about the year ahead, and the students that will soon be there. So this seems like the perfect time to take a small step back, and think about the mindsets that are crucial for both student success as well as teacher success.  I love this clip because it provides a slight twist on the traditional conversation around


Good Ozone and Bad Ozone

Jul 14, 2014

Janice Smith

This week's Video of the Week is special to me, as much of what I learned about excellent teaching in my first years in the classroom came from Michele Stallings, featured in this week's clip.  One of the founding teachers at KIPP Gaston College Preparatory, and now the School Leader of the Middle School, here we see her teaching the Pride of 2019.  All of them.  When a teacher goes on maternity leave she has taken over the 7th grade science class, and in order to work with the current schedule it makes the most sense to teach them as


Great One to Practice

Jul 7, 2014

Janice Smith

Ms. Cirino is a 7th grade English teacher at Henderson Collegiate.  For as long as I've known her as a teacher she has integrated vocabulary chants as part of their weekly vocab routine.  Learn new words each week, earn their chants.  The chants are short, incorporate the definition of the word, and do it in a way that's catchy and makes it easier for students to remember.  While these chants are usually earned on Mondays, each day there is a portion of class where they practice and spiral in chants from past words.  This is what we see here.  Take


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