ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 900 short, targeted observation clips from real classrooms that highlight best teaching practices. The platform encourages staff collaboration, study, practice and implementation in order to drive student results.


We also love helping individual schools and networks to begin building their own libraries, both with custom filming projects as well as consulting. Please contact us for more information!

What 100% Means to Me

Video example: Using Momentum

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What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find, travel and discover great teachers constantly. We also partner with networks and organizations to design and develop their own custom filming projects.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.

Replicate Awesome.

Clips are then organized and tagged with the Framework for 100%, making it easy for you to search and find the exact clips that will most benefit the growth of your teachers. We also tag with other frameworks while collaborating with schools and organizations who are working to build their own libraries using our platform.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years.


See below for the five ‘Big Buckets’, as well as the categories and tags that fall within each. You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Disciplining With Love

Mar 2, 2015

Janice Smith

February is famous for being one of the most challenging months of the year for teachers, and it becomes even more important to ground our teaching in what we believe about kids.   But once you do that, it creates a completely different kind of discipline, that is less about 'order' and 'urgency', and more about each and every kid, and what they need to be successful and meet the high expectations you have for them.  We hope you’ll find this week’s interview clip with Ashley Johnson, an incredible reading teacher in Henderson, NC, as helpful as we did in reminding

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Guided Reading: Academic Discussion

Feb 23, 2015

Janice Smith

For many reasons, including the new Speaking & Listening standards in the Common Core State Standards, we've been thinking a lot lately about strong academic discussion and the habits students, and teachers, need to have in order to create them as a consistent part of our classrooms.

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Process Not Answers

Feb 13, 2015

Janice Smith

The questions.  Greater than less than can be simple double digit or trouble digit numbers, but Mr. Fairbanks has turned this portion of calendar math into a multi-step problem.

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