We are a collection of teachers, educators, and students who all believe in the potential of every school, every teacher, and every student. We aim to use the power of video within schools and between schools to push mindsets, share best practices, and spark conversations that push educators to intentionally reflect on academic instruction and school wide culture.

What 100% Means to Me

Video example: Using Momentum

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What Do We Do?

We believe video can be a game changer in closing gaps between schools by showing what's possible for all students. It helps us know how high the bar should be, and presents it in a way that challenges us to learn, grow and replicate.

Film Incredible Teachers & Schools.

We define 'incredible' by the results teachers get from their students. Consistently. By selecting high-performing schools, with proven student results, we are able to analyze the actions and mindsets that lead to these results.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minutes) video clips.

Replicate Awesome.

We know what's happening in these classrooms is not magic or luck. It's a product of hard work, critical thought, and disciplined reflection. Clips are tagged and organized in alignment with the Framework for 100%, making it easy for you to search and find the exact clips that will most benefit the growth of your teachers. In addition, brilliant teachers and experts have developed Professional Development Modules (or mini-courses) for us, providing teachers exactly the guidance they need for meaningful self study, reflection and practice that lead to effective implementation.

Framework For 100%

In order to maximize the impact of video captured from high performing schools, we recognize the importance of using a common language around best practices. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We have, however, tweaked in places we found names missing for common techniques we were seeing in the videos we collected. These tags are not limited to instruction, but extend to the five ‘Big Buckets’ that we consider essential for a school to become truly excellent.

Within each bucket we continue to narrow down skills so they become concrete, replicable, and teachable. This allows seemingly difficult and complex skills to be accessed by educators at all levels. Additionally, the Framework for 100% allows educators to strategically target smaller skills and videos within our large video library, that collectively will maximize growth for both teachers and leaders.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

The Importance of Mindset

Oct 27, 2014

Janice Smith

We think and reflect constantly on the mindsets of the teachers we study, watch and capture here in the Mission 100% library.  While ultimately it's their actions that are impacting students and how much they are able to learn and grow within a year, we know that these actions are a direct result of the mindsets they carry into the building and their work every single day.


Take a minute to watch the students from Damion Clark's 10th grade English class at KIPP San Francisco College Prep. When you're done, take a look at what Dr. Clark has written below, breaking down exactly how he created this kind of academic discussion below. Don't hesitate to use the comments to point out what you loved, or share questions you have!


The Power of a Teachable Moment

Oct 13, 2014

Janice Smith

You may have seen some of our Tweets or Facebook updates chronicling our travels around the West Coast over the past month.  We've been visiting some great schools, observing incredible teachers, and getting a chance to chat with the school leaders who are creating both.  In the past two weeks we've gotten to start filming, and are excited to begin adding them to our library.  All this to say, we couldn't be more excited to share with you this week Samantha Thomas, an extraordinary Kindergarten teacher at Cornerstone Preparatory Academy in San Jose (a BES school if you're familiar with their work).


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