ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 2,000 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.


We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Aggressively Monitoring

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What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.


When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.


You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Introducing New Material

Sep 5, 2017

Janice Smith

While short clips from classrooms are effective for spotlighting specific techniques, when it comes to the structure and flow of a lesson it can be harder to do this without observing a full lesson.  To do this, while also making the most of your time, we've created a new Collection in the Mission 100% Video Library that features the four main parts of a MS Science Lesson.  Each clip within the collection has been edited down to show the key components of that portion of the lesson.

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Ms. Johnson LOVES to Read

Aug 28, 2017

Janice Smith

Over the last two weeks we've featured clips from two of our 'First Days of School' collections ('FDoS: Culture' and 'FDoS: Systems & Routines'). Today we're featuring a clip from the third, a collection called 'First Days of School: Expectations'. This clip features Ashley Johnson, former reading teacher & current School Leader.

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Building and Maintaining Culture

Aug 21, 2017

Janice Smith

Someone smart once described school culture to me like a garden. You've got to start by planting the seeds, but that's only a smart part of the equation.  Reinforcing that culture every day in your classroom (or your school/staff if you're a school leader) through both explicit lessons as well as teachable moments and consistent consequences (good and bad) is the only way to maintain strong culture throughout the year.

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