ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 2,000 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.


We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Aggressively Monitoring

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What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.


When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.


You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Filling Up Buckets

Aug 15, 2016

Janice Smith

During my first year of teaching we had a Rookie Teacher meeting once a week, after school on Thursdays, which we affectionately referred to as TTWTTGADOTGT (good luck guessing what that one stood for!).  Beth Napleton, my teacher hero and now Executive Director of the incredible Chicago Collegiate Charter School, once taught us a lesson about classroom management that's stuck with me ever since, called the 'Carrot & Stick' approach.

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Classroom Tours

Aug 8, 2016

Janice Smith

We always feel so lucky when visiting new schools and networks because we get to see SO. MANY. classrooms in such a short amount of time.  I find myself frantically taking pictures of all the new & interesting ideas I see on the walls, and when time permits (which sadly is not often enough), we love having teachers give us a tour of their classroom and the intention behind everything we're seeing.  We find typically what decorates the walls (and ceilings, and desks, and floors in many cases) tends to fit into three categories:

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First Days of School

Aug 1, 2016

Janice Smith

Here at Mission 100% we believe great teachers can, and do, set and reset their classroom expectations, culture and routines & procedures throughout the year.  Every group of students, and every portion of the year, can be different and adjusting as necessary is crucial.  That said, starting the year off on the right foot is also a great way to maximize learning time from the very first day.

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