ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 900 short, targeted observation clips from real classrooms that highlight best teaching practices. The platform encourages staff collaboration, study, practice and implementation in order to drive student results.


We also love helping individual schools and networks to begin building their own libraries, both with custom filming projects as well as consulting. Please contact us for more information!

What 100% Means to Me

Video example: Using Momentum

Watch Our Videos!  or  

What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find, travel and discover great teachers constantly. We also partner with networks and organizations to design and develop their own custom filming projects.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.

Replicate Awesome.

Clips are then organized and tagged with the Framework for 100%, making it easy for you to search and find the exact clips that will most benefit the growth of your teachers. We also tag with other frameworks while collaborating with schools and organizations who are working to build their own libraries using our platform.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years.


See below for the five ‘Big Buckets’, as well as the categories and tags that fall within each. You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Try Again

Mar 23, 2015

Janice Smith

Every time we sit down with a school leader or teacher to talk about anything, a question we always ask is 'What skills are you focusing on with your teachers right now?'  This helps us know exactly which content will be helpful to the most people, and add to our ever-growing list of what we want to capture.  The #1 answer to that question?  100%.  Ensuring that 100% of students are meeting expectations, following directions, engaged, learning, and ultimately mastering content.

Read More >>

The Art of a Parent Phone Call

Mar 15, 2015

Janice Smith

In the past several weeks we’ve found ourselves in several big-picture conversations about what in the education system will truly change outcomes for kids.  All kids.  A fair question for a company who’s attempting to find the best ways to help schools and networks of schools replicate the results they’re getting through the use of video.

Read More >>

Love of the Game

Mar 9, 2015

Janice Smith

We love partnering with schools and networks in building the library.  Mostly because the art and science of teaching is still not perfected, and we (here at Mission 100%) know only what we've studied, read and watched.  We completely accept that this knowledge is constantly evolving, and by partnering with networks and schools engaged in this same learning process we come to a better understanding of what excellence looks like in different places, and where these visions overlap.

Read More >>

<< View Older Entries