ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 2,000 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.


We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Aggressively Monitoring

Watch Our Videos!  or  

What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.


When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.


You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Beliefs First & A Shared Mission

Jan 16, 2017

Janice Smith

There's a lot we could write about today in observance of, and celebration of, MLK day.  His work and legacy is so deeply intertwined with the work we do, and more importantly the work being done in the schools we film at, that picking just one clip this week to share is challenging.

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Model Essays

Jan 3, 2017

Janice Smith

About a year and a half ago we shared a clip from our Collection titled 'AP Essay Revisions', featuring the incredible Samantha Merritt at YES Prep East End in Houston.  We're revisiting this Collection today because of how much we hear teachers and leaders talking about writing, writing instruction, and improving our students' critical thinking.  The way Samantha approaches writing in her classroom is intentional, strategic and highly student centered.  So we figured it was worth sharing another clip from this collection today.  Please note, that while this does come from an AP class, part of the reason I chose

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Celebrating Parents

Dec 13, 2016

Janice Smith

It's almost the holiday break, and many of the schools we've visited over the past 3 1/2 years have had some sort of holiday performance or celebration with students and families.  And while these are often celebrations of our students (as they should be), this week we want to highlight the opportunities you have here to celebrate parents as well. In the first and second clips we hear from Eric & Carice Sanchez, Co-Founders of Henderson Collegiate, where they reinforce the importance of celebrating parents (and examples of how they do it), and in the third clip we see an example of Eric

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