ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 900 short, targeted observation clips from real classrooms that highlight best teaching practices. The platform encourages staff collaboration, study, practice and implementation in order to drive student results.


We also love helping individual schools and networks to begin building their own libraries, both with custom filming projects as well as consulting. Please contact us for more information!

What 100% Means to Me

Video example: Using Momentum

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What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find, travel and discover great teachers constantly. We also partner with networks and organizations to design and develop their own custom filming projects.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.

Replicate Awesome.

Clips are then organized and tagged with the Framework for 100%, making it easy for you to search and find the exact clips that will most benefit the growth of your teachers. We also tag with other frameworks while collaborating with schools and organizations who are working to build their own libraries using our platform.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years.


See below for the five ‘Big Buckets’, as well as the categories and tags that fall within each. You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Written & Verbal Feedback

May 21, 2015

Janice Smith

While visiting YES Prep, and filming nearly 40 different teachers, we couldn't help but notice trends.  And this week we want to share with you one of our favorites, which we saw in literally every ELA classroom we captured.  In each, the majority of the lesson was spent with students working (reading, writing, discussing), and the teacher either watching or facilitating with questions.  'Watching' however is probably not the right word.  They were studying exactly what students were saying, doing, and thinking, with the goal of checking their understanding, identifying misconceptions, and finding spots to push, either closer to mastery or

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Dave Wottle

May 11, 2015

Janice Smith

Test season is upon us.  The perfect time to share this extended clip from Mr. Carson's classroom, mid-year, as they were preparing to discuss their Quarter 2 benchmark results.

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Morning Dance Party

May 3, 2015

Janice Smith

We've heard your requests for more Samantha Thomas (one of our favorite Kindergarten teachers, teaching at Cornerstone Academy Preparatory School in San Jose, California) so here it is!  We know the end of the year can be long, we know testing can be a drag (though important), and we know the importance of both finding and creating joy in our classrooms. So here's one of our favorite examples of a joyful way to start morning meeting on the rug.

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