Watch Our Videos!  or  


We are a collection of teachers, educators, and students who all believe in the potential of every school, every teacher, and every student. We aim to use the power of video within schools and between schools to push mindsets, share best practices, and spark conversations that push educators to intentionally reflect on academic instruction and school wide culture.

What Is Our Framework?

Intro to 100%

Who Uses It

What Do We Do?

We believe video can be a game changer in closing gaps between schools by showing what's possible for all students. It helps us know how high the bar should be, and presents it in a way that challenges us to learn, grow and replicate.

Film Incredible Teachers & Schools.

We define 'incredible' by the results teachers get from their students. Consistently. By selecting high-performing schools, with proven student results, we are able to analyze the actions and mindsets that lead to these results.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minutes) video clips.

Replicate Awesome.

We know what's happening in these classrooms is not magic or luck. It's a product of hard work, critical thought, and disciplined reflection. Clips are tagged and organized in alignment with the Framework for 100%, making it easy for you to search and find the exact clips that will most benefit the growth of your teachers. In addition, brilliant teachers and experts have developed Professional Development Modules (or mini-courses) for us, providing teachers exactly the guidance they need for meaningful self study, reflection and practice that lead to effective implementation.

Framework For 100%

In order to maximize the impact of video captured from high performing schools, we recognize the importance of using a common language around best practices. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We have, however, tweaked in places we found names missing for common techniques we were seeing in the videos we collected. These tags are not limited to instruction, but extend to the five ‘Big Buckets’ that we consider essential for a school to become truly excellent.

Within each bucket we continue to narrow down skills so they become concrete, replicable, and teachable. This allows seemingly difficult and complex skills to be accessed by educators at all levels. Additionally, the Framework for 100% allows educators to strategically target smaller skills and videos within our large video library, that collectively will maximize growth for both teachers and leaders.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

All Kinds of Joy

Aug 18, 2014

Janice Smith

After a full year of filming at some pretty incredible schools, you can imagine we have lots of favorite videos.  But when I tell you that this week's Video of the Week might be my all time favorite, I mean it.  Let me tell you why.


Have You Created Your Assessments Yet?

Aug 11, 2014

Janice Smith

Here we are in the midst of back-to-school preparations and you know what I've spent most of my time thinking about?  Assessments.  Something that often finds itself residing in Quadrant II of Steven Covey's time management grid (until the day before the end of the unit when suddenly it finds itself in Quadrant I, and the end product looks entirely different than if we had tackled it while it remained in the top right...).  Some of you may have spent much of your summer break thinking about this as well (which is exactly why I laugh when folks refer to


It All Begins With What We Believe

Aug 4, 2014

Janice Smith

While we know you all are beginning to head back to school, and your to-do lists are full of plans, and classroom setup, and preparation for open houses, we know and believe that it all begins with the right mindset as we approach the year, our students, our families and our teams.  So we've decided to take this week to focus on mindset.  (That said, if you're beginning to think about some of the others, feel free to check out the library for lots of beginning of the year clips!)


<< View Older Entries