ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 2,000 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.


We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Aggressively Monitoring

Watch Our Videos!  or  

What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.


When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.


You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Tight Transitions

Sep 27, 2016

Janice Smith

First of all, if you go to the Mission 100% library today to watch one teacher, make it Colleen Henry.  A 5th grade math teacher at KIPP Austin Arts & Letters, there are about 253 things we love about her classroom.  And we were only there for about 40 minutes.  So keep that in mind when watching the clip we selected for today's Video of the Week, and make time to check out more of her footage after you're done.

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Behavior Charts

Sep 19, 2016

Janice Smith

Last week PBS published an article by a parent about behavior charts, presenting seven reasons why teachers should no longer use them.  This is definitely a debate I've heard before (though interestingly have seen them in almost every elementary classroom in every high-performing school we've ever filmed at), and we have some thoughts based on what we've seen in high-performing* classrooms across the country.  It's worth noting that we actually don't have a tag for 'Behavior Charts' (or 'Consequence Systems'), because we believe effective classroom management is less about the actual system and more about the execution of the system

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Text Dependent Questions

Sep 12, 2016

Janice Smith

Over the past year every school we've visited has been thinking and talking about Text Dependent Questions.  How they're explicitly teaching students to use and reference the text in their work, how they're holding students accountable for referencing the text when answering questions, and how they're doing this across content areas.  With the transition to the Common Core State Standards this has become increasingly important (though if we're being fair, it was always important, just not something we held students and teachers accountable for in the same ways) for all teachers, K-12, in all content areas.

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