ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 1,200 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.


We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Using Momentum

Watch Our Videos!  or  

What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.


When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.


You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management
I am SO excited to begin sharing some of our newest footage from KIPP Metro Atlanta in coming weeks.  In fact, over the next two weeks you can expect to see a whole bunch of new footage appearing in the Mission 100% video library, ranging from K-12th grade. The clips we're most excited about, however, are those focused on instructional coaching and teacher development.  This is definitely targeted more for those of you in instructional coaching roles, looking to see examples of how other schools/networks structure and approach their teacher professional development.  About half of this footage will be featuring interviews

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At Bats

Apr 18, 2016

Janice Smith

This past week we spent in Austin, Texas (our new favorite town), and got to capture a ton of incredible teachers at all of the KIPP Austin Public Schools.  Everything from AP US History to guided reading to a band class where the students were playing the tin drums (we'll admit, this might have been our absolute favorite).  And so this week we're sharing a clip from Jamie Vallejo's high school dance class.  Take a look, and check out what we love so much about it below...

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Crystal Clear Directions

Apr 11, 2016

Janice Smith

Last week we shared a clip from Ms. Thoi's PE class, specifically how she transitions students to the gym.  As promised, this week we'll share a follow up from her class showing how she keeps it tight and urgent beyond just the transition, into the introduction of new content.

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