ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 2,000 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.


We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Aggressively Monitoring

Watch Our Videos!  or  

What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.


When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.


You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Closing the Loop

Jun 12, 2017

Janice Smith

It happens regularly that I'll meet people for the first time, and when we begin chatting the topic of teaching comes up.  Sometimes it's because they're a teacher, or because they learn that I work in education.  This past weekend it was someone who was now an engineer, but had taken a two-year break to teach in Baltimore city schools several years back.  When she learned about Mission 100% she had lots of questions, and naturally the conversation gravitated towards classroom management.  This is often the case, as I find more often than not teachers who taught briefly, and often

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Sharpening the Saw

May 30, 2017

Janice Smith

When working with KIPP Metro Atlanta in 2015 and 2016 we used the KIPP Framework for Excellent Teaching (KFET), along with the Framework for 100%, to tag a lot of their videos.  One of the tags in the KFET is called 'Sharpening the Saw', and takes our tag of 'Growth Mindset' a bit further, from mindset into action.

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Strong lesson differentiation can be something that's challenging to capture on video, as much of it happens behind the scenes. It also is a cycle, with several moving parts:

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