Mission 100% is an online video library and platform, with over 2,000 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.

We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Aggressively Monitoring

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What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.

We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.

When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.

You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Is Growth Mindset Working?

Oct 17, 2016

Janice Smith

Yesterday an article was published on LinkedIn by the CEO of an EdTech company called Sown to Grow; it was called 'Why Growth Mindset Isn't Working In Schools...Yet.'  First, shout out for the title.  When I think about growth mindset the first word that comes to mind is the word 'yet', and the importance of using it more often (we actually blogged about this in August of last year).  Thanks to Tammi for this clip called 'The Power of Yet'.


Feigning Ignorance

Oct 3, 2016

Janice Smith

Last fall we visited Henderson Collegiate Middle & High Schools to capture some updated footage of their teachers in action.  I'm finding it hard to believe now that the teacher featured in today's VOTW has only been featured once before in that year, considering we literally left his classroom with a list of 20+ moves we captured while there for just a little over 30 minutes.  That's the thing about great teachers though; while we cut footage down to short, specific clips highlighting specific strategies/move, the best teachers are integrating many of them at once, and often some have become


Tight Transitions

Sep 27, 2016

Janice Smith

First of all, if you go to the Mission 100% library today to watch one teacher, make it Colleen Henry.  A 5th grade math teacher at KIPP Austin Arts & Letters, there are about 253 things we love about her classroom.  And we were only there for about 40 minutes.  So keep that in mind when watching the clip we selected for today's Video of the Week, and make time to check out more of her footage after you're done.


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