ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 1,200 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.


We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Aggressively Monitoring

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What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.


When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.


You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Productive Struggle (Primary)

May 16, 2016

Janice Smith

Sasha Mills classroom is impressive for many reasons (her pacing, her instruction, her constant checking for understanding, the way she immediately responds to misconceptions she identifies, her positivity and constant reinforcement of student choices, and the list goes on...), but today's clip focuses on how she addresses student misconceptions in the moment and allows (and encourages) struggle.

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Coaching Sessions: Modeling

May 9, 2016

Janice Smith

In our last Video of the Week we talked about building a culture of practice, and this week we're showing you a glimpse of some of the footage we've collected recently showing this in action.  During my time as as Instructional Coach I remember how isolating it could be.  Your meetings were usually with teachers in private, it was highly unusual you ever got to observe another coach in action (in fact, many are lucky if there's even other coaches in the building), and challenging to get feedback.  The idea of pulling back the curtain on this typically private practice

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I am SO excited to begin sharing some of our newest footage from KIPP Metro Atlanta in coming weeks.  In fact, over the next two weeks you can expect to see a whole bunch of new footage appearing in the Mission 100% video library, ranging from K-12th grade. The clips we're most excited about, however, are those focused on instructional coaching and teacher development.  This is definitely targeted more for those of you in instructional coaching roles, looking to see examples of how other schools/networks structure and approach their teacher professional development.  About half of this footage will be featuring interviews

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