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We are a collection of teachers, educators, and students who all believe in the potential of every school, every teacher, and every student. We aim to use the power of video within schools and between schools to push mindsets, share best practices, and spark conversations that push educators to intentionally reflect on academic instruction and school wide culture.

What Is Our Framework?

Intro to 100%

Who Uses It

What Do We Do?

We believe video can be a game changer in closing gaps between schools by showing what's possible for all students. It helps us know how high the bar should be, and presents it in a way that challenges us to learn, grow and replicate.

Film Incredible Teachers & Schools.

We define 'incredible' by the results teachers get from their students. Consistently. By selecting high-performing schools, with proven student results, we are able to analyze the actions and mindsets that lead to these results.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minutes) video clips.

Replicate Awesome.

We know what's happening in these classrooms is not magic or luck. It's a product of hard work, critical thought, and disciplined reflection. Clips are tagged and organized in alignment with the Framework for 100%, making it easy for you to search and find the exact clips that will most benefit the growth of your teachers.

Framework For 100%

In order to maximize the impact of video captured from high performing schools, we have collectively developed a common language around best practices. These are not limited to instruction, but extend to the five 'Big Buckets' that we consider essential for a school to become truly excellent.

Within each bucket we continue to narrow down skills so they become concrete, replicable, and teachable. This allows seemingly difficult and complex skills to be accessed by educators at all levels. Additionally, the Framework for 100% allows educators to strategically target smaller skills and videos within our large video library, that collectively will maximize growth for both teachers and leaders.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Parent Call Role Play

Apr 21, 2014

Janice Smith

We've been interviewing like crazy over the past two months, attempting to demonstrate some of those 'harder to capture on film' skills, mindsets and techniques that are contributing to extraordinary student outcomes.


Conserving Brainpower for the RIGHT Things

Apr 17, 2014

Janice Smith

An interview recently with Alex Quigley, the school leader of one our Partner Schools (Maureen Joy Charter School in Durham, North Carolina), was particularly enlightening.  He references some key ideas from the book Extreme Productivity by Robert Pozen, drilling down what it takes to make the most of our always limited time. Here's the gist.


In the Zone

Apr 14, 2014

Janice Smith

Our video library mostly consists of short clips (1-3 minutes to be exact).  However there are some times when we feel that watching a portion of class in its entirety is necessary.  This is one of those times.  Allow me to set the stage.


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