ABOUT MISSION 100%

Mission 100% is an online video library and platform, with over 2,000 short, targeted observation clips from real classrooms that highlight best teaching practices. We believe that practice based teacher development is the most efficient and effective way to develop great teachers, but relies on clear exemplars to calibrate the bar high, and provide teachers with clear desired outcomes.


We also love partnering with schools and networks to begin building their own libraries. Please contact us for more information!

What 100% Means to Me

Video example: Aggressively Monitoring

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What Do We Do

Film Incredible Teachers & Schools.

We define ‘incredible’ by the results teachers get from their students. Consistently. We are then able to analyze actions and mindsets that lead to these results.


We find and capture these teachers by partnering with schools, networks and districts who are eager to codify best practices internally.

Highlight Strategies & Best Practices.

Next we take all this raw footage and spend days and weeks watching, analyzing and editing it down into short (1-3 minute) video clips.


When partnering with schools and networks this saves them a lot of hard work, while also allowing us to build a diverse library of teachers from across the country.

Replicate Awesome.

Clips are then organized and tagged on our platform, built for easy communication, collaboration, and organization. We believe this is a crucial part of using video in teaching training, making it easy to implement into current coaching practices.

Framework For 100%

Our Framework is how we communicate around the best practices we see both in classrooms and in our footage. We did not create many of these terms, as brilliant educators have been collectively developing this language for many years. We also recognize that many schools and networks have developed their own frameworks, which can be used on Mission 100% to tag and organize any videos uploaded within your network.


You can find a full Framework for browsing inside the Mission 100% library. Check it out.

Instruction Classroom Management Culture Teacher Development School Leadership
  • Planning
  • Content
  • Instruction
  • Execution
  • Rigor
  • Questioning
  • Systems & Routines
  • Carrots
  • Addressing Behavior
  • Student Culture
  • Classroom Culture
  • Character Development
  • Student Mindset
  • Staff Culture
  • Teacher Mindset
  • Building Relationships
  • Recruitment and Selection
  • Rookie Training
  • Professional Development
  • Data Meetings
  • Observations
  • Staff Communication
  • Team Building
  • Morale
  • Parent Communication
  • Student Management

Building and Maintaining Culture

Aug 21, 2017

Janice Smith

Someone smart once described school culture to me like a garden. You've got to start by planting the seeds, but that's only a smart part of the equation.  Reinforcing that culture every day in your classroom (or your school/staff if you're a school leader) through both explicit lessons as well as teachable moments and consistent consequences (good and bad) is the only way to maintain strong culture throughout the year.

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Teaching Systems & Routines

Aug 7, 2017

Janice Smith

Two weeks ago we blogged about the planning part of routines & procedures.  This week's Video of the Week is from our collection titled 'First Days of School: Systems & Routines', where we feature over 20 clips from classrooms across the country where teachers are teaching and using systems in their classrooms.  In this clip, Michael Fairbanks discusses his classroom transitions and why making them tight is so important to maximizing their class time.  In order to create strong systems & routines (and keep them that way!) so much of the work happens on the first days of school when

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Classroom Space

Jul 31, 2017

Janice Smith

It's almost August, and I know many of you are literally in the process of setting up your classrooms for the new year.  Luckily, over in the Mission 100% library we've got a collection of clips that take you through some of our favorite teacher's classrooms and how they use the physical space in their rooms.  Just in case you need a little inspiration or a couple extra ideas as you work hard to get your space student ready. You can find a couple Collections in the library that might be a good place to start:

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